Allison C. Morrill, JD, PhD, President - Research Science

Allison C. Morrill, JD, PhD, is a social psychologist with a strong background in health behavior, and over 25 years of experience as a Research Scientist. Dr. Morrill embarked in the arena of health psychology at Yale University Department of Psychology, under Judith Rodin, PhD. For the next  nine years she honed her research skills at New England Research Institutes, where she generated $4 million in extramural federal funding.  In 2002 Dr. Morrill helped Hortensia Amaro, PhD, establish the Institute for Urban Health Research at Northeastern University with $750,000 of intramural funding. 

In 2004, Dr. Morrill launched Capacities. The firm benefits from Dr. Morrill's (a) wealth of experience with media-based interventions, (b) her service on the prestigious NIH grant review section for AIDS and AIDS-Related Research (AARR-8), and (c) her considerable success securing federal grant funding. 

Dr. Morrill has been Principal Investigator for five Small Business Innovative Research (SBIR) grants. One SBIR produced the video “Talk About Testing,” which won the coveted Freddy Award from the American Medical Association. Her second SBIR produced another award-winning video “In Good Hands” about Health Care Advance Directives for People Living with HIV. A website based on the video can be seen at Most recently she completed evaluation of All Babies Cry." - a media package to help parents of newborns cope with the infant's crying and manage their own stress.


When Capacities does not have the expertise in-house, we have a complete roster of professional consultants to call upon:

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